Competitor Analysis - Mojo Front Cover

The main theme of Mojo magazine cover focuses on older light rock. This theme fits in well with the style of Mojo magazine which is based on old light rock music. The magazine portrays old, memorable and neutral connotations through the use of colour, style and design, which live up to the target audience’s specification. The target audience for this magazine would be middle aged men that enjoyed listening to old rock music when they were in their teens. This issue of Mojo magazine uses bold and simple colours such as; pink, white, grey and black. This evokes the idea of the magazine to be old rock that can be calming at times but mostly bold and lively, which is what the issue is based on. The simple colours also show that the magazine is not trying too hard to catch the reader’s attention, which reintroduces the magazines light rock style. The feature article photo is of a classic rock band named Pink Floyd, positioned in the centre of the front cover. The low angle shot of the four band members connotes that the four band member are important in some way. They are also looking straight at the camera which could show dominance, however, their facial expressions are calm and neutral, this connotes that the band takes their work seriously and look like a calm group. This is also shown by their body language as they are positioned close together and one of the members has their arm crossed which could also show leadership.. However, three of the band members are standing behind the other member, this shows that band member at the front of the group is possibly the lead singer of Pink Floyd. The feature article photo is in black and white which connotes that they are an old group which is also emphasised by the clothes that they are wearing. The masthead’s font has been capitalised, which suggests that the magazine is well known and as well as having a calm tone, it can be quite a bold and loud magazine which attract the target audience. The masthead is also positioned behind the feature article photo, which pulls the readers eyes to the photo of Pink Floyd. The magazine also uses denotation which highlights the cover’s focus on light rock and indie music, an example being that the cover lines and puffs overlap the feature article photo, they clearly tell us the main theme and story of this magazine; “PINK FLOYD”. This coverline tells us that the main theme and story of this issue of Mojo magazine is ‘Pink Floyd’. The puff positioned in the top left of the magazine indicates that there is a “FREE CD! 2 CLASSIC ALBUMS COVERED!” this attracts and draws in the audience as the CD might have a cover of their favourite band. The overall layouts of this magazine cover consists of plugs in flush left and flush right which gives an example of what’s to come in this issue of magazine. The text appears to cover most of the feature article photo and the sides of the magazine so that just the body of the lead singer and the top half of the other members are uncovered, there is also no negative space on the cover, which shows the audience that the magazine is well organised.​