Considering that the overall tone of Mojo magazine projects a light rock and indie theme, this double page spread is very fitting. It introduces the current spread of this genre of music and where it’s heading, bringing a rocky tone to the page.
We instantly see colour from the feature photo and heading on the left page which illustrate the vibrancy of the live setting of a concert. The photo is a two shot of a live performance of Jonathan Wilson and Jackson Brownie which is also in shallow focus so it grabs the attention of the reader. The shallow focus lets us understand that it is a live performance at a concert as there are light that overlap the photo and rocky scenery in the background. The double spread focuses on “The Laurel Canyons” which justifies the connotations of liveliness and rock expression by the photograph. The sense of liveliness is evident throughout the double page spread, for example the heading has used a bold, simple font and a lively but subtle colour suggesting a rock style relating to the lively house style.
Given that the connotations across the double page spread illustrate a lively and rocky style due to the setting and subject of the live performance in the article, we are still reminded of the calm, light rock music. The other pictures on the double page spread are of the performers and of their album, these pictures are overlapping and one of the pictures is of balance. This connotes that the magazine is trying to make the double page spread less neat and organised emphasising the rocky style. Because the scale of the other images, the magazine is able to squeeze as much information as possible without making it look cluttered. The quote “If there’s a bit of a myth, I’m cool with that.” Is inside a circular shape. The circular shape contrasts with the story and images as it connotes calmness as it is not a hard or sharp edged shape. The images also allow insight into a more real sense of concerts and live performances showing candid and posed photographs. The people in these photographs look like older and rocky, the kind of life style that Mojo promotes, they are wearing earthy colours which emphasis the calm and down to earth feel.
The opening column has a drop cap which attracts the reader as its colour (red) contrasts and stands out from the double page spread’s background. The opening lines are in the style of a story as it describes the setting and what is going rather than diving straight into the article or interview. The mode of address is very formal and descriptive as the writer has used exotic combinations of words such as, ‘bucketing down’ and ‘creamed harmony’. The effectiveness of the text projects the calm and light rock style which ties in with the front cover and the contents page. Also the left page of the double page spread has a page number and the right page does not. The caption for the main photograph is unusually placed in between two columns whereas all the smaller images have their captions inside the image.
Considering that the overall tone of Mojo magazine projects a light rock and indie theme, this double page spread is very fitting. It introduces the current spread of this genre of music and where it’s heading, bringing a rocky tone to the page.
We instantly see colour from the feature photo and heading on the left page which illustrate the vibrancy of the live setting of a concert. The photo is a two shot of a live performance of Jonathan Wilson and Jackson Brownie which is also in shallow focus so it grabs the attention of the reader. The shallow focus lets us understand that it is a live performance at a concert as there are light that overlap the photo and rocky scenery in the background. The double spread focuses on “The Laurel Canyons” which justifies the connotations of liveliness and rock expression by the photograph. The sense of liveliness is evident throughout the double page spread, for example the heading has used a bold, simple font and a lively but subtle colour suggesting a rock style relating to the lively house style.
Given that the connotations across the double page spread illustrate a lively and rocky style due to the setting and subject of the live performance in the article, we are still reminded of the calm, light rock music. The other pictures on the double page spread are of the performers and of their album, these pictures are overlapping and one of the pictures is of balance. This connotes that the magazine is trying to make the double page spread less neat and organised emphasising the rocky style. Because the scale of the other images, the magazine is able to squeeze as much information as possible without making it look cluttered. The quote “If there’s a bit of a myth, I’m cool with that.” Is inside a circular shape. The circular shape contrasts with the story and images as it connotes calmness as it is not a hard or sharp edged shape. The images also allow insight into a more real sense of concerts and live performances showing candid and posed photographs. The people in these photographs look like older and rocky, the kind of life style that Mojo promotes, they are wearing earthy colours which emphasis the calm and down to earth feel.
The opening column has a drop cap which attracts the reader as its colour (red) contrasts and stands out from the double page spread’s background. The opening lines are in the style of a story as it describes the setting and what is going rather than diving straight into the article or interview. The mode of address is very formal and descriptive as the writer has used exotic combinations of words such as, ‘bucketing down’ and ‘creamed harmony’. The effectiveness of the text projects the calm and light rock style which ties in with the front cover and the contents page. Also the left page of the double page spread has a page number and the right page does not. The caption for the main photograph is unusually placed in between two columns whereas all the smaller images have their captions inside the image.
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