Competitor Analysis - Kerrang Contents Page

This Kerrang contents page exudes a rock style which is a common theme in this magazine. Although the colours are similar to the colour scheme on the front cover, they could have various connotations, for example the contents page uses more lighter colours and has made white the main colour, this could connote that the magazine can be quite calm, however, the picture in the top left corner relates us back to the front cover which illustrates a chaotic setting, therefore the colours would rather have the connotations of a festival scene. The caption and text under this image reads’ “SKUNK ANANISE TICKETS!” this completion emphasises the indie rock style to the magazine as it not only promotes the band that you can see, but it also promotes the indie rock style as it attracts the target audience to try and see this band. The other colours, red, black and yellow, mirror the front cover therefore creating a lively layout for the contents page. The larger font throughout the contents page, for example, the heading “KERRANG CONTENTS” may be described as rebellious. This is shown as the word ‘KERRANG’ has the same format as the front cover, broken glass, also the word ‘contents’ looks like faded and scratched paint. The main photo illustrates a urban and rebellious scene as denotations of a buildings metal frame in the background and a group shot of a group in dark, casual clothes. The contents talks about recent and modern subjects; the 20 greatest moments of reading and Leeds festivals, music news and gig guides. These appeal to the festival goers and readers who are interested in the latest indie rock news. The direct mode of address from the editor of the magazine tells us the type of reader the magazine targets, the language used is slightly dramatic and over the top, words such as “destroyed” and “awesome” were used to boost the magazines status. Evidence of a conversational mode of addresses like “WASN’T READING AND LEEDS AWESOME?” positions the reader as a friend but the language also projects an excited tone. Font used for smaller headings across the contents page resembles a traditional computer font but is also all capitals exaggerating the modern and loud style of the magazine. The relevance of festivals is made clear in the contents page; the denotations reflect a festival life like tone. in conclusion, the magazine evidently aims at people who works or loves the festival environments. The magazine does this through the overall house style of the contents page, the youthful and rebellious language and reference to a certain lifestyle, the target audience would be attracted to the magazine as it promotes festivals and concerts and a fun way of life, staying true to its indie rock style.